REFLECTION

Global Fast-Casual Resturant Brand

The Challenge

A global fast-casual restaurant brand was entering a period of rapid growth.

A recent leadership summit had generated momentum, but the organization lacked a cohesive strategic roadmap and internal alignment to carry that energy forward.

Trust-building between executives and restaurant leadership was critical—and urgent.

The Work

Over an eight-month engagement, SGNL partnered with executive and operational leaders to architect an integrated strategic transformation.

SGNL facilitated strategy development, built people-centered systems, and designed leadership experiences that translated ambition into action—blending business planning with cultural clarity.

Work Included:

  • Strategic Planning + CEO Agenda Activation

  • People Strategy + EVP Development

  • Leadership Offsite Design + Facilitation

  • Internal Communications Architecture

  • Values-Based Narrative Development

  • Annual Sustainability Reporting

The Impact

The brand emerged with a shared vision for the next fiscal year, a people strategy that reflected its evolving culture, and a leadership team aligned around both message and mission. Internal confidence increased. Strategic decisions were accelerated. Cultural cohesion deepened.

SGNL didn’t just create a plan—we created the conditions for it to live.

“SGNL is a force. They helped us craft a bold narrative, rally our team, and turn strategy into action. Their insights were sharp, their presence catalytic—and they made the hard work of transformation feel not just possible, but exciting.”

— FORMER CEO, NATIONWIDE FAST-CASUAL RESTAURANT

Core Elements Activated