Stories
Perspectives, provocations, and original thinking—an invitation to expand what’s possible.

Trust Is The Business Multiplier
When leaders pursue bold transformation, they often prioritize the plan, the metrics, and the workstreams—overlooking the true determinant of success: trust.

Coaching | Intrinsic Wayfinding: Notes From My Journey
This piece traces the evolution of coaching and contrasts it with Intrinsic Wayfinding—highlighting how coaching focuses on goals and performance, while Intrinsic Wayfinding centers on identity, values, and purpose as a deeper compass for leadership and life.

Am I Still The Right Leader For This Next Phase?
A candid reflection on the leadership identity crisis that often accompanies growth—and a call to evolve with integrity, not ego.

Is There A Way To Lead That Doesn’t Cost Me My Soul?
Leadership can be powerful, purpose-driven, and deeply human—if we stop playing by outdated rules that cost us our peace and presence.
Begging the question, Can I do this without losing myself?
Spoiler: Yes, you can. But it starts with grounding in your values, telling the truth about the system, the cost, and your soul.

The Power of The Gaze
A deconstructing of pick-me culture and a call to reclaim your whole self—beyond approval, beyond performance, beyond the gaze.

Intrinsic Wayfinding | A Return to Self
A guide to SGNL’s Intrinsic Wayfinding practice—where clarity, contribution, and soulful congruency begin.

Trust is the Strategy
Introducing the Brand Trust Network. Why alignment is the new currency—and congruency is the only path forward.