REFLECTION

Fast-Growing National Fitness Brand

The Challenge

A fast-growing national fitness brand was experiencing rapid expansion, but its internal systems hadn’t scaled with its success.

Leadership was distributed, culture was dynamic but at-risk given accelerated growth, and there was no unified people strategy. Execution varied by location. Institutional knowledge was scattered. Employees were engaged, but lacked clarity on how to grow or where the organization was headed.

To sustain its momentum, the company needed more than process. It needed alignment, systems, and a way to protect what made it special while building what came next.

The Work

SGNL led a cross-functional discovery and design engagement focused on building a comprehensive people strategy—from narrative to structure to implementation.

Through a blend of listening sessions, executive alignment, and strategy iteration, we developed a roadmap that grounded the business in shared values, defined leadership expectations, and built scalable systems for growth.

The Work

  • Discovery and Listening Tour Across the Organization

  • Cultural Insight Mapping + Opportunity Synthesis

  • EVP and People Narrative Design

  • Bold Moves (Strategic Pillars) Design

  • People Strategy Roadmap (12-18 months)

  • Organizational Design to Support Strategy

  • Executive Alignment + CEO Integration

  • Performance + Learning Technology Recommendations

  • C-Suite Readiness

The Impact

The organization emerged with a codified people strategy aligned to business ambition and employee experience—backed by a clear leadership model, clarified expectations, and systems that balanced autonomy with consistency.

Leaders had language. Employees had pathways. And the executive team had a plan they could activate and own.

SGNL helped move the company from organic culture to intentional design—without losing the energy that made it magnetic.

“Working with SGNL was an incredible experience. They brought fresh perspective, deep insight, and a ton of heart to our People Strategy work. From start to finish, they went above and beyond—helping us uncover what makes us unique and translating that into a clear, inspiring path forward. They guided us in identifying the bold moves we needed to bring our strategy to life in a way that’s energizing, actionable, and true to who we are. We couldn’t have asked for a better partner.”

— CPO, NATIONAL FITNESS BRAND

Core Elements Activated